Loomify
Client
Marketing Agencies, Advertising Agencies, Communication Agencies, PR Agencies
Type of support
AI Tool Developer, Creative Strategist, Product Innovator
Number of mandates
100 reports / month
Expertise
Marketing Audit Automation, Data Analysis, Creative Strategy, AI Tool Development
It all began with a real-life problem I encountered: watching agency owners pour valuable resources and time into meeting last-minute client requests. The challenge of building pitch decks without truly understanding the essence of a brand, struggling to uncover relevant strategic approaches and creative concepts, and crafting a comprehensive pitch to win a mandate with no guarantee of success
Project Overview
Loomify empowers strategists and marketers by generating comprehensive marketing audits of brands and products. Developed with the needs of both strategic thinkers and creative minds in mind, Loomify offers a data-digested, marketing-focused audit that streamlines the thought process for creative professionals. The platform integrates sophisticated frameworks like Customer Empathy Maps, PESO Analysis, and Blue Ocean Frameworks, alongside creative territory suggestions, allowing users to approach campaigns from both a data-informed and imaginative perspective.
Creative steps
01. Pinpointing needs
The first step involves user registration and determining the precise needs of the client, brand, or product. By entering specific prompts about the brand, Loomify starts its analysis, involving the processing of vast data points through 20 interconnected GPTs. This ensures the user’s requirements are accurately captured and positioned to receive maximum value from the marketing audit.
Milestone: User onboarding and precise data capture to define brand or product needs.
02. Creating a Concept
Once the prompts are entered, Loomify generates a comprehensive marketing report that is both strategic and creatively inspiring. The data-driven frameworks used—such as the Customer Empathy Map and Blue Ocean Strategy—create a strong foundation for strategic thinking while fostering creative territory development that aligns with the brand’s DNA.
Milestone: Generated a comprehensive marketing report that blends strategy with creative inspiration.
03. Fine Tuning
After receiving the initial marketing report, users can further fine-tune their analysis by interacting with the various frameworks provided. Loomify encourages marketers and strategists to explore different creative directions, helping them refine their approach based on evolving project needs and insights.
Milestone: Enhanced marketing insights by iterating on the report, refining creative directions as needed.
04. Setting the Stage
Loomify allows for easy integration of the marketing report into the user’s creative workflow. The structured insights—whether strategic recommendations or creative propositions—are provided in formats that can easily be adapted to pitches, campaign proposals, or collaborative sessions between strategists and creatives.
Milestone: Seamlessly integrated the audit report into the creative workflow, enabling collaboration between strategy and creative teams.
05. Bringing the Project to Life
The final stage is deployment. The generated report acts as a key resource for strategic planning and creative concept development. With reports being delivered within 8 to 15 minutes, Loomify enables users to act swiftly, using these documents as ‘joker cards’ for creative brainstorming, strategic alignment, or pitch development. This efficiency transforms how agencies handle the demands of competitive and saturated marketplaces.
Milestone: Delivered actionable marketing audits that serve as foundational tools for strategic and creative processes, ensuring efficient implementation.
Pinpointing Needs
Creating a Concept
Fine Tuning
Setting the Stage
Bringing the Project to Life
Working with Raphaël has been both enriching and enjoyable. He brings creativity and accessibility to the table. His tools accelerate ideation and planning while ensuring seamless execution from start to finish.
Co-Founder Haven Creative Space
Raphael's unique blend of creativity, work ethic, and approachability makes him an invaluable asset. I wholeheartedly recommend him to any world-class client
Legend in Aviation – Airbus
He doesn't just rely on technology for precise analyses; he also enhances his results with active listening and a deep emotional sensitivity.
Founder – Centre I AM coaching
Its positioning as the “Joker AI” perfectly echoes its versatility: it steps in with precision, regardless of the challenge, and brings new opportunities to light.
Lecturer | Communication Marketing
We are extremely happy with the work of Raphaël and his team. The level of creativity, productivity and teamwork is of very high quality.
Edtech founder | Canada’s Top 100 Most Powerful Women
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