OpenAI Ecosystem

Raphael’s work with the OpenAI ecosystem began in 2021 during the pandemic, when the potential of AI-generated tools first caught his attention. Inspired by seeing AI-generated imagery from a friend, Raphael’s curiosity led him to explore how OpenAI’s capabilities could be applied to his existing skills in video production and creative direction. Since then, he has transitioned fully into AI consulting, developing sophisticated tools and automations that transform creative and operational processes.

To move beyond the conventional thinking of Large Language Models (LLMs)... like asking ChatGPT to "generate a magical story" and getting a predictable Harry Potter-style result; I craft imaginative, real-world dynamics that encourage LLMs to delve deeper into meaning.

SEE RELATED CASE STUDY

Client

Various (including documentary directors, marketers, and production teams)

Type of support

AI Consultant, Creative Strategist, Custom GPT Developer

Number of mandates

100+

Expertise

Custom GPT Development, AI Integration, Content Strategy, Automation

Project Overview

Since 2020, Raphael has developed over 100 custom GPTs and 30 automations to enhance creative workflows, streamlining processes such as project management, brand research, ideation, and content creation. 

Creative steps

01. Pinpointing needs

The initial step involved gaining an in-depth understanding of each client’s needs through detailed conversations. By asking targeted questions, Raphael helped clients articulate the challenges they faced, which he then translated into foundational requirements for custom GPT development. This phase also included additional research using tools like relevance AI and web scraping to enrich the initial dataset.

 

02. Creating a Concept

After gathering the foundational information, Raphael developed the first instruction set for each GPT. He tailored these initial instructions to address the client’s specific needs, ensuring the GPT would be highly relevant and practical. The concept phase also involved working closely with clients to refine the approach and ensure alignment with their objectives.

03. Fine Tuning

Flexibility and responsiveness were critical during this phase. Raphael adjusted the GPT’s responses based on client feedback and ongoing testing to improve the accuracy and effectiveness of outputs. Regular testing sessions with clients ensured that each GPT provided value, not just in functionality but also in the quality of interaction.

04. Setting the Stage

With the instruction set and GPT fully developed, Raphael focused on integrating the AI tool into the client’s existing workflow. This included coordinating the testing phase and providing detailed guidance on how the client could best use the GPT. Raphael also ensured that a seamless integration plan was in place, aligning the AI capabilities with the client’s specific goals.

05. Bringing the Project to Life

The final phase was deployment. Raphael worked closely with the client during the rollout, ensuring smooth operation and real-time adjustments as needed. He also helped clients discover new use cases for their GPTs, expanding their potential beyond the initial scope. Raphael’s approach made these AI tools not only functional but also enjoyable for clients to interact with.

Pinpointing Needs

01

Creating a Concept

02

Fine Tuning

03

Setting the Stage

04

Bringing the Project to Life

05

Working with Raphaël has been both enriching and enjoyable. He brings creativity and accessibility to the table. His tools accelerate ideation and planning while ensuring seamless execution from start to finish.

Anthony Liscio

Co-Founder Haven Creative Space

Raphael's unique blend of creativity, work ethic, and approachability makes him an invaluable asset. I wholeheartedly recommend him to any world-class client

Rob Dewar

Legend in Aviation – Airbus

He doesn't just rely on technology for precise analyses; he also enhances his results with active listening and a deep emotional sensitivity.

Ron Cherilus

Founder – Centre I AM coaching

Its positioning as the “Joker AI” perfectly echoes its versatility: it steps in with precision, regardless of the challenge, and brings new opportunities to light.

Mélissa Hébert

Lecturer | Communication Marketing

We are extremely happy with the work of Raphaël and his team. The level of creativity, productivity and teamwork is of very high quality.

Kate Arthur

Edtech founder | Canada’s Top 100 Most Powerful Women

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