Centre IAM

Centre I AM is a coaching center led by Ron Cherilus, where Raphael acts as an AI coaching consultant. Through this collaboration, Raphael enhances and elevates coaching sessions by integrating AI-driven capabilities such as custom GPTs and tailored automations. These technologies add unique value by providing psychological insights and in-depth data analysis, making coaching sessions more impactful for entrepreneurs and business leaders. With AI becoming increasingly significant in professional development, Centre I AM aims to support leaders, directors, and employees in growing within their organizations and reaching new potentials.

Client

Centre I AM

Type of support

AI Consultant, Coaching Expert, Technology Integrator

Number of mandates

7+

Expertise

Expertise AI Coaching Integration, Data Analysis, Personalized Automation, Immersive Experiences

Project Overview

The AI solutions include immersive AI-generated visuals and voice content tailored to the coachee, creating a unique pep talk experience that motivates and provides clear direction. Technologies like OpenAI, ElevenLabs, and Midjourney are utilized to build these immersive elements. As a result, the coaching sessions provide immense value in a cohesive and highly customized format, enhancing the individual’s growth journey.

Creative steps

01. Pinpointing needs

When Ron identifies a potential coaching client who could benefit from AI insights, Raphael begins by scraping publicly available data about the individual, including their professional positioning, industry, and market dynamics. In parallel, the Centre I AM team gathers psychological insights through targeted questionnaires. This dual approach ensures a deep understanding of the client’s personal and professional context. 

Milestone: Conducted initial data gathering and psychological assessment to define the client’s needs and context.

02. Creating a Concept

Using the gathered insights, Raphael creates a personalized AI-driven coaching plan. This includes building a custom GPT for the client, which encapsulates the individual’s professional background and coaching goals. The custom GPT acts as a dynamic tool throughout the coaching journey, providing targeted support and insights.

Milestone: Developed a personalized GPT and coaching framework to support the client’s specific needs.

03. Fine Tuning

During the coaching sessions, all interactions are recorded and transcribed. The transcripts are then fed into the custom GPT, which refines the coaching approach by adding relevant follow-up recommendations and further developing the personalized coaching ecosystem.

Milestone: Used session transcripts to refine the coaching approach and enhance the personalized coaching GPT.

04. Setting the Stage

Raphael also integrates AI-generated voice and visual elements to immerse the client further. This includes custom pep talk sessions using technologies like Midjourney and Runway, which visualize the client’s growth potential and provide motivational audio-visual content.

Milestone: Created immersive audio-visual content to reinforce the client’s coaching journey and professional development.

05. Bringing the Project to Life

Post-coaching sessions, Raphael provides ongoing AI support to help clients execute on their development plans. This could include generating strategic execution plans, optimizing team logistics, or further motivational content. The AI tools ensure that each client has a continuous and supportive experience, aligning their personal growth with professional objectives.

Milestone: Delivered post-session AI support and tailored recommendations to facilitate the client’s continued growth.

Pinpointing Needs

01

Creating a Concept

02

Fine Tuning

03

Setting the Stage

04

Bringing the Project to Life

05

Working with Raphaël has been both enriching and enjoyable. He brings creativity and accessibility to the table. His tools accelerate ideation and planning while ensuring seamless execution from start to finish.

Anthony Liscio

Co-Founder Haven Creative Space

Raphael's unique blend of creativity, work ethic, and approachability makes him an invaluable asset. I wholeheartedly recommend him to any world-class client

Rob Dewar

Legend in Aviation – Airbus

He doesn't just rely on technology for precise analyses; he also enhances his results with active listening and a deep emotional sensitivity.

Ron Cherilus

Founder – Centre I AM coaching

Its positioning as the “Joker AI” perfectly echoes its versatility: it steps in with precision, regardless of the challenge, and brings new opportunities to light.

Mélissa Hébert

Lecturer | Communication Marketing

We are extremely happy with the work of Raphaël and his team. The level of creativity, productivity and teamwork is of very high quality.

Kate Arthur

Edtech founder | Canada’s Top 100 Most Powerful Women

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