The Producer’s Secret Weapon
As a producer and director in the past decade, one of the biggest challenges I’ve always faced is time—finding enough of it to transform creative ideas into actionable, feasible production plans. Balancing strategy, creativity, and logistics is a race against the clock.
That’s where AI steps in, not as a replacement, but as an extension of my mind. My journey with AI begins the moment a project gets greenlit.
From gathering all the client’s input to producing an in-depth creative brief, AI tools help me amplify their initial vision. It’s about extending their ideas into clear, actionable strategies. This leads to better alignment with the client and provides a roadmap for the team.
Once the client validates the brief, I use AI to streamline the pre-production phase by as much as 60%. Scripts, shot lists, and detailed mood boards with key visual references are generated and fine-tuned, ensuring every creative and logistical detail is accounted for.
But the impact doesn’t stop at pre-production. With platforms like Relevance AI and Perplexity, I uncover valuable insights—like annual reports or background documents—that the client may not have mentioned. This added depth enhances the story, making the final product not just creative but deeply relevant.
On set, clarity is everything. AI helps me provide my clients with a structured production day outline while equipping the crew with technical breakdowns and specific instructions. It ensures that everyone is aligned, from the first shot to the last.
Even in post-production, AI continues to be a game-changer. By streamlining the offline editing process and guiding editors through each phase, these tools ensure that the creative vision stays intact while saving valuable time.
AI is a superpower.
After producing and directing hundreds of projects, I’ve turned my expertise into a series of tailored AI systems designed to support every phase of video production. From strategy to delivery, these tools allow me to work smarter, create faster, and deliver better value to clients.
With AI, the possibilities are endless. It’s about doing better and faster, crafting stories that resonate, and building productions that truly shine.
