The advertising video format can be confusing since the term has been used in marketing jargon since the 1950s. Advertising videos are developed by strategists and designers and created to the highest standards by a professional production team.
Top-quality advertising will increase interest in your brand and improve its market position.
An original concept combined with perfect execution creates a high-quality video product.
Advertising videos work well in traditional media, such as television and movie theatres.
Words and images are combined to move or inspire emotion in the audience.
A television advertising video is often the centerpiece of a broader video campaign.
When an advertising video is produced, it unites the team.
Producing and directing an advertising video shouldn’t be taken lightly. It takes attention.
Producing an advertising video is a major part of a company’s marketing strategy. With or without the help of an agency, developing an advertising message and bringing it to the screen requires a considerable budget and in-depth knowledge of strategy, copywriting, production and media placement.
An advertising video is the product of several types of experience and expertise that come together to create a single project. Often, a company that wants to produce an advertising video gets help from an advertising agency to coordinate all the parameters and to guide their decisions based on the available budget.
To produce an advertising video, you need to know the laws concerning image rights, the work of artists and technicians in the field, and other laws and responsibilities related to production. The UDA, ACTRA and AQTIS websites can provide you with information on these and other obligations that you will have to keep in mind if you decide to produce an advertising video.
It all starts with a concept, a script and a mood board. By working this way, you will be able to evaluate the scope of your idea and estimate the number of resources needed to start an advertising video project. Naturally, you will be able to adjust some of the parameters as you move through the creative process, but the goal is to have an idea that is evocative enough to be easily represented in words and images.
I love how professional Raphael and his team are. They’re true partners who are committed to delivering results that go beyond our expectations.
In the strategy phase, I ask questions to immerse myself in my clients’ corporate reality. Of course, transparency and respect are of the essence.
Strategy and design – Pre-production – Production – Post-production – Distribution
Depending on the starting concept, I can produce a video ad with budgets from $115,000 to $300,000 (not including media buy).
I act as the creator and executive producer.
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Corporate videos also deserve to be creative and engaging. Tell me about your business reality today and let’s develop online video content that supports your business vision.
