01
Viü Media (2014-2025)
I founded and ran this production studio: video, photo, animation and 3D for clients such as Bombardier, Airbus and UNESCO. The studio closed in 2025.
About
A curve, not a straight line.
Magician since childhood, producer, entrepreneur, then patient. Each step taught me to make the complex simple.
- Age 12
The stage
Magician. People’s attention is a gift.
- The camera years
The camera
Film, advertising, interactive media, then Bombardier.
- 2014-2025
Viü Media
Eleven years of studio work, and two years with Air Canada’s brand team.
- 2022
AI
Loomify, Selfwise, VIBE: giving structure to what is blurry.
- 2025
Tumour.me
Cancer, then the collective.
At twelve, I walk on stage as a magician. Magic teaches me two things that never left me: people’s attention is a gift, and what looks easy never is.
Then I move behind the camera. Film, advertising, interactive media: three trainings to understand how an idea becomes an experience. At Bombardier, I film and photograph commercial aircraft. In 2014, I found Viü Media and run it for eleven years with a team of about a dozen, while lending two years to Air Canada’s brand team.
In 2022, artificial intelligence enters my workshop. I don’t use it to go faster. I use it to build: Loomify, Selfwise, VIBE. Products born of the same obsession, giving structure to what is blurry.
In 2025, cancer. Eight months on the other side of the table showed me what nobody had planned for: the place of the people who love the patient.
Everything I had learned found its use. The stage, to speak up. Production, to deliver. AI, to build Tumour.me. Today I lead that collective, carry the voice of young adults to elected officials as a volunteer ambassador with the Canadian Cancer Society, and help other organizations give their ideas an architecture.
Past projects
02
Air Canada (2022-2023)
I worked as a producer and director within the brand team, on national-scale projects.
03
Loomify
I designed this analysis platform for creative strategists in 2023 and 2024. It is where I learned to build a product with AI.
04
Coaching and AI tools
From 2023 to 2025, I developed assistants and workshops to support the thinking of creative teams and organizations. That practice fed what I now call thought architecture.
Case studies (2023-2024)
The producer’s secret weapon
I brought AI into my whole production chain: brief, scripts, shooting plans, call sheets, first cut. The time I got back went to the creative work.
Objects in motion
With the artist duo Caravan, I spent weeks collecting ordinary objects around the city. I used AI to connect them through metaphor until they became a story in four scenes.
The birth of Loomify
As an agency owner, I spent too much time turning vague requests into clear briefs. I turned that into a platform. It was my first AI product, and my best school.
Storytelling with Telefilm Canada
Telefilm wanted 90-second portraits drawn from long conversations. I designed an AI tool to surface the themes in each interview, then edited ten stories, one per speaker.
The power of perspective
During the pandemic, coaching helped me reinvent myself. I then built an AI coach from my session notes and assessments. A personal experiment, and the starting point for everything else.
Entête: planning mental health content
Entête works on preventing psychosocial risks at work. I designed a content-planning assistant for them, able to produce capsules, posts and training scripts tailored to each audience.
People I’ve worked with
Raphaël’s blend of creativity, work ethic and approachability makes him invaluable. I recommend him wholeheartedly.
Rob Dewar
Airbus