A popular form of content production, the corporate video should paint a comprehensive picture of an organization or corporation. Corporate videos are widely distributed and must be true reflections of the company’s values over time.
Audiences connect to surprising and genuine entrepreneurial stories.
A corporate video is the perfect tool to test the interest of a new market and kick off discussions with new prospects.
Yvons Deschamps said, “People don’t want to hear about it, they want to see it.” Nothing is more persuasive for Internet users than seeing a corporate reality.
Your future employees will want to see the work environment, their potential co-workers and what kind of energy flows through the organization.
A corporate video is a large-scale project that can serve many purposes over a long period of time.
Just as incorporating gives a company credibility, a corporate video is synonymous with your organization’s vision.
Your brand DNA creates a foundation for developing key messages that are consistent with your company’s vision.
Your brand DNA is short document that explores your company’s foundations and the motivations that led you to set up your entrepreneurial project. It can help a new employee or partner understand your brand’s personality.
To make your story credible, you need to show what you’ve achieved in the past. Ideally, you will have images (or hopefully videos) to help illustrate the scope of your expertise and projects.
Your brand and products are supported by people who believe in you and your business. To this end, we identify internal people or trusted partners who can play an active role in making your corporate video.
Sometimes, we get lucky, and we can shoot in naturally inspiring and evocative facilities; other times, we have to be more creative with staging. In other words, the place or environment where your message will take shape can have a major impact on what you say (whether scripted or testimonial), your story.
Raphaël is customer focused; he listens, is creative, makes useful recommendations, is always in solution mode and his good mood is infectious.
In the strategy phase, I ask questions to immerse myself in my clients’ corporate reality. Of course, transparency and respect are of the essence.
For a corporate video that will benefit your company for years to come, the average cost can range from $30,000 to $100,000.
Very. This is a serious project that reflects your values, your mission and your corporate vision. This is not a project to be taken lightly; it requires a lot of time and commitment.
A corporate video usually lasts between 3 and 6 minutes. The length of a corporate video varies depending on the story to be told and the various chapters of the story. In any case, the term “fun to watch” is always relevant.
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Corporate videos also deserve to be creative and engaging. Tell me about your business reality today and let’s develop online video content that supports your business vision.
