Video direction is the heart of the production, and it is often the responsibility of a single person. This is also the step that gives meaning to the story being told and allows your business issue to take shape.


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    Optimal direction


    A close, working relationship

    The director draws on the client’s vision, as well as those of the director of photography and the designers.



    Clear guidelines

    Direct, precise communication helps the project move forward.



    Directing actors or participants

    The people in front of the camera need to have several interactions with the director before the shoot.



    An understandable breakdown

    The director cuts the action shot by shot, specifying the technique used.



    Keeping things moving

    The director knows when to pick up the pace during shooting.



    Positive energy

    The director is at the centre of the project and influences the team with a good attitude.


    The advantages of a corporate director

    A leader’s preparation

    For a shooting day to go well, the director needs to be equipped and ready to play their role.


    As much work as possible is done before a shoot to ease the decision-making process during the shoot. That means the director should know the day’s timeline like the back of their hand so they can focus on directing the participants and working with the director of photography on the video project. The support team will help the director decide what scenes to shoot next and organize the necessary steps to ensure that the shots are smoothly executed.


    In solution mode

    Corporate video often involves the unexpected. Schedules are suddenly thrown off or a designated location becomes unavailable. The director must remain calm and suggest alternatives to resolve these unforeseen circumstances. They immediately inform the producer of the issues so they can find the solution with the client and reassure their team about the next steps.


    Attitude is key

    Shooting is the pivotal moment that marks the culmination of a lot of work. Many things are going on at the same time, which can be stressful. The director channels this pressure in a positive way and influences the rest of the team and the participants’ performance with a cheerful, positive attitude. This is necessary for everyone to have a good time and for the shoot to be productive.


    Level of involvement

    Directing colours the entire project. Therefore, the director is present and proactive at all times during development. They make recommendations to the client to keep the video project on track and ensure that the result meets expectations. Consequently, the director’s fee takes into consideration the time spent planning the project as well as the time spent supervising the editing.


    They put their trust in me.

    In the strategy phase, I ask questions to immerse myself in my clients’ corporate reality. Of course, transparency and respect are of the essence.


    Yes, in some cases. Directing is a role that I love.


    At the beginning of the project, it’s mainly the producer, while on the set, it’s the director.


    Some corporate directors are more expensive than others. There’s no simple answer.


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