It is essential to have a strategy to carry out a major project. Videos are no exception. Who is the audience? What tone should you use? What channels will be used to reach the target audience? These are important questions and thoughts that fuel the development of a video concept.
Clearly identifying the key messages to be communicated structures your video in a coherent way.
By focusing on your audience, the message’s tone will be tailored to resonate with them.
Choosing the right length and format ensures an optimal level of stakeholder engagement.
Knowing the scope of the objectives to be achieved helps establish a realistic budget for the project.
The size of the production team is determined by the scope of the project.
Greater preparation will allow us to adapt the main video to smaller formats.
Beginning a new project means starting with an analysis of existing information and exploring the documentation you have on hand.
To gain inspiration and get some starting points, we review existing materials: your website, informational brochures, social media platforms and other relevant documentation. This groundwork allows the client and the creative producer to identify potential avenues for developing a new message, while maintaining the tone of your existing brand image.
To ensure that we create a message that is in line with your company’s objectives, the internal team’s involvement is essential for working in a spirit of collaboration and cooperation. In the planning phase, colleagues will often have opinions and ideas that will add value to the video project.
The video strategy prepares the troops to participate in the project and to carry out the steps within a specific time frame. It is important to organize tasks well and to clearly assign roles and responsibilities to stakeholders.
This also allows you to plan the next steps of a video project, such as a campaign’s broadcast strategy or media plan.
A video’s first ambassadors will be those who have actively participated in it. It is therefore essential to anticipate the video’s impact on your networks.
An upstream strategy will also address how the video will live and evolve on the Internet once it has been created.
In the strategy phase, I ask questions to immerse myself in my clients’ corporate reality. Of course, transparency and respect are of the essence.
No. That being said, during the strategic phase, we assess the most successful platforms for your video content.
Yes. I can play as a wild card added to your existing team.
In my experience, yes. The strategy will guide creation and facilitate decision making.
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Corporate videos also deserve to be creative and engaging. Tell me about your business reality today and let’s develop online video content that supports your business vision.
