CAE is a world leader in simulation technology and integrated training solutions for civil aviation. The company uses video to promote certain products and to generate internal commitment.
Client
CAE Civil Aviation
Type of support
Line Producer, Partner
Number of mandates
31
Expertise
Producer, Content Strategy, Direction, Supervision
Initial documents were developed to standardize customer requests and various inquiries.
Once the documents were completed, we organized a virtual session to clarify certain details and key messages to be presented via video or animation.
We wrote a series of synopses to explain the creative approach taken.
Each approach was explained and discussed with CAE’s internal team to ensure that our visions were aligned and that content creation was as efficient as possible. Visual research supported the selection of the concept chosen.
Some words were changed and visuals were tweaked.
The client and the creative producer discussed client modifications. These modifications were then communicated to the production team to facilitate the start of production.
The animations were first segmented in an animatic (without complex movements) to confirm the timing of the shots.
These preliminary documents helped to confirm the content with CAE’s management before starting the animation or shooting work.
Depending on the production load, two or three rounds of approval were needed.
A first visual sequence was sent, without music or special effects. Once the image was “locked,” the post-production team added the soundtrack and any additional effects to the image.
Raphaël is a gifted video producer. He is agile in his approach and can adapt the style of his work to accommodate a corporate or more artisan flavor.
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