Development of a co-branded video with Kids Code Jeunesse and the Canadian branch of UNESCO. Creative project to explain to children the impact of coding in their lives.
Client
Kids Code Jeunesse
Type of support
Executive Producer, Design, Direction
Number of mandates
15
Expertise
Producer, Content Strategy, Direction, Supervision
The range of possibilities was immense, as is the subject of coding. Partnerships between various creators were the key to success.
We created a 60-second message aligned with the mission of both entities, in which the codes were represented by shapes and voices.
There were multiple levels of decision-making and each organization wanted to shine through the creation of this major production. They rejected the first visual approach.
Mockup systems were used to bring the coding world to life.
By wanting to interest children in this invisible yet ever-present world, our collaborators at Caravan developed a fragmented world.
In the pre-production phase, a visualization of each 3D scene gave the clients an accurate idea of the result before entering the studio.
The voices were recorded beforehand, and the team synchronized each sentence with the associated visual to create a preliminary video animation, a preview of the final result.
Based on feedback from the preview process, the team modified some of the selected colours and improved some details.
The decor could then be painted, and the shooting schedule was set. The director of photography verified the lists of equipment needed to obtain the desired result.
It took one day to set up and two days of shooting, during which the 12-person production team worked tirelessly.
Keeping in mind the post-production phase, the video sequences were shot and approved on site with the client. It was the culmination of the creative process when the ideas suddenly came to life.
Raphaël is also very personable, easy to talk to, and is never short of great ideas. I highly recommend Raphaël and VIÜ Media for creative projects in all sorts of domains!
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