Scriptwriting, production and direction of video and animated content for the UQAM Faculty of Science, which included producing a TV commercial and creating a complete art direction.
Client
Faculty of Science - UQAM
Type of support
Creative Producer
Number of mandates
5
Expertise
Producer, Content Strategist, Writer
The UQAM Faculty of Science wanted to appear innovative and accessible. Their content needed to spark interest in scientific fields to boost enrolment in their programs.
Content creation had to enhance UQAM’s reputation while promoting the programs of its Faculty of Science.
Several storylines were initially laid out to help refine their creative intentions.
Nothing was rushed into these projects; everything needed to be done. From rebranding to scriptwriting, the design process lasted several weeks before production began.
The faculty includes a variety of stakeholders: researchers, the dean and the administrative board. All of them had to agree.
By adopting an open-minded approach, the producer and the client clarified the message and defined the second perceptual level of the images. The concept was refined until a complete technical layout was created.
Based on the selected creative approach, we informed external collaborators and collected their creative input.
To ensure optimal alignment, the creative producer developed documents synthesizing the total vision for the project: images, sketches and text were gathered and explained to the production team and designers.
It took three days of production to make a 30-second spot. It took two weeks to create a 30-second animation.
With the producer’s help, a dedicated team was sent to the production sites. For an animation, the designers developed the most recent version of the storyboard that was prepared together.
The result exceeded our expectations: an advertising video of incomparable quality. It has even become a hallmark of our faculty.
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